The Ultraboost 4.0 is generating a good amount of hype, especially given that it has an expected return to the 1.0 aesthetic, but retaining elements of the 3.0 aesthetic. Hopefully this is a winner and will see the Ultraboost come back in full force after a relatively lacklustre performance with the 3.0 knit.
Expected to hit stores in December, the next iteration has featured a new leaked colourway. Filtered photos make it difficult to see whether it is pint or a light tan - but whatever it is, it is very, very good. This particular colourway is pitched for an early 2018 release - so stay tuned to our Instagram and our website newsletter for details of the drop.