The Ultraboost 4.0 is generating a good amount of hype, especially given that it has an expected return to the 1.0 aesthetic, but retaining elements of the 3.0 aesthetic. Hopefully this is a winner and will see the Ultraboost come back in full force after a relatively lacklustre performance with the 3.0 knit.
Expected to hit stores in December, the next iteration has featured a new leaked colourway. Filtered photos make it difficult to see whether it is pint or a light tan - but whatever it is, it is very, very good. This particular colourway is pitched for an early 2018 release - so stay tuned to our Instagram and our website newsletter for details of the drop.
What shoe laces would you swap out on these. We would definitely go with our white Japanese katakana laces to give the perfect homage to "the brand with the three stripes"