There is no doubt that adidas Boost has become one of the most desirable midsole materals on both casual lifestyle and technical running shoes in recent years - but how much do we know about the history of Boost?
A misconception that not many know about is the fact that Boost is not a creation of adidas, but rather technology bought from an independent factory. It is made from blown up TPU particles stuck together, giving a similar look to styrofoam.
The first time Boost was unveiled on an adidas shoe was in February 2012, where an event in New York was the forum for the unveiling of the Energy Boost runner, touted to bring a much higher level of energy return from the spring of the runner as compared to traditional EVA midsoles.
Since then, adidas has released numerous new models - including the Ultraboost, as well as revamping some of their classics such as the Stan Smith Boost and Superstar Boost. Since 2015, Boost has also been made available for basketball shoes, including the Crazylight Boost and the D Rose 5 Boost.
It has also made a big mark in the contemporary lifestyle shoe, such as the NMD and the coveted Yeezy Boost 350 and 750s. You would be hard pressed to find someone who didn't know about Yeezys ("whether as Yeezys or "those Kanye West shoes").
Since then, a number of other brands have started their own designs of Boost, including Saucony who have a very similar material. It will be interesting to see what the future holds for this midsole material.
Remember, if you're looking to spruce up your Boost, head over to our sneaker care page to pick up some midsole paint pens and re-whiten that Boost like new.