The Economics of BOOST

September 09, 2017

The Economics of BOOST

Shoes have always been a commodity, with rare and sought after pairs coming with a big premium after release. This trend has continued to strengthen to new heights with the hype train that is adidas BOOST. Since the initial Ultra Boost and subsequently the NMD, the hype has grown as BOOST becomes more loved by not just sneakerheads, but the general fashion culture. 

This is particularly so with the Yeezy branding. Compared to the releases coming out today, the Turtle Dove OG Yeezy Boost 350 was very much slept on, and a very easy cop for most people who really wanted them. Since then, all four colourways of the Yeezy Boost 350 V1 came out with hypetrain gone crazy, and with the introduction of the V2, it seems that Yeezys are less worn than they are bought, sold and traded. With some people getting up to 15 pairs in a single release, what does this say about sneaker culture? Has adidas cultivated something that is toxic - or did it always exist and has now permeated through to the new generation of sneakerheads - the BOOST fans?

Regardless of your thoughts, reselling, botting and the "portfolio" that is a sneaker collection is not going away. With Ultraboost 1.0 collabs and LTDs going for upwards of $1500 - such as the Hypebeast x Ultraboost, WOOD WOOD x Ultraboost and Sneakers'n'Stuff x Ultraboost - or the Nice Kicks NMD_R1, it appears that those who got in early are laughing straight to the bank.

The question then is, what does the future hold for the economics of Boost? With Yeezy numbers reaching extraordinary new heights and the proliferation of colourways that are now available, the Yeezy resell appears to be well and truly dying (if selling a pair for $700-$800 at a retail of $340 is "dying") - where is it moving to? Will adidas do what Nike has done, and release and re-release pairs in numbers until the resell market no longer makes it worth the effort?

In saying that - if reselling is becoming less profitable, and the hype begins to die, will it mean the eventual decline of BOOST? Is the hype on a shoe, and its resell value one of the biggest drivers of sales for a shoe brand? It is definitely a question that is worth asking - and some will say yes, but many will say no. Some are devoted to Nike, despite their decline in popularity and the value of their archives. Some, newer sneaker heads are utterly devoted to BOOST and the future of adidas with Futurecraft 4D. What the next 10 years of sneaker and streetwear culture holds is at this time, incredibly unclear. What we do know is that for the time being, BOOST is king.

Shop our Ultraboost shoe lacesand NMD laceson site.


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Sizing Chart

ROWS OF EYELETS

LACE LENGTH RECOMMENDED SNEAKERS
4 OR LESS

Small

(36 inch)

  • adidas Ultraboosts(through the cage)
  • adidas NMDs(both NMD_R1 and NMD_R2)
  • ASICS Gel Lyte III (untied)
  • Puma Tsugi Shinsei

Includes both rope laces and flat laces for Ultraboosts and NMDs

5 - 6

Small

(36 inch)

Untied

-------

Medium

(43 inch)

Tied

  • adidas Ultraboost (tied with OG length or stacking through primeknit)
  • adidas Yeezy Boost 350 V1 and V2(untied)
  • adidas Y3 Qasa High
  • adidas ZG Boost
  • adidas Pure Boost
  • Nike Flyknit Racer
  • Nike Flyknit Mariah Racer
  • Nike Air Vapormax
  • Nike Janoski and Janoski Max
  • Nike Air Max Zero
  • New Balance 997
  • New Balance 247
  • New Balance 1978
7 - 8

Medium

(43 inch)

Untied

-------

Large

(50 inch)

Tied

  • Nike Air Max 97
  • Nke Air Max 95
  • Nike Air Max 98
  • Nike Air Max Plus (Nike TN)
  • Nike Air Max 1 (Women)
  • Nike Air Max 90 (Women)
  • Nike Air Max LD-Zero
  • Nike Free Runs
  • ASICS Gel Saga
  • ASICS Gel Lyte V
  • ASICS Gel Respector
  • ASICS GT-2
  • ASICS Gel Kayano Trainer
  • adidas ZX Flux
  • adidas Tubular
  • adidas Yeezy Boost 350 V1 and V2
  • New Balance 996
  • New Balance 997
  • New Balance 998
  • New Balance 1500
  • Puma Blaze of Glory

The majority of running shoes will be in this range.

9 -10

Large

(50 inch)

  • Nike Air Presto (though fewer eyelets, these are widely laced)
  • Nike Air Max 1
  • Nike Air Max 90
  • Nike Air Force 1 Lows
  • Nike Dunk Lows
  • Any Nike Air Jordan from the Air Jordan III (untied)
  • adidas Stan Smith (inc Raf Simons)
  • Converse All Stars
  • adidas Superstar
  • adidas Ultraboost (stacking through the primeknit)
  • adidas Yeezy Boost 750
  • ASICS Gel Lyte V
  • Rick Owens Ramones Lows
11 +

X-Large

(63 inch)

  • Nike Air Jordan I
  • Nike Foamposites
  • Nike Dunk Highs
  • Nike Air Force 1 Highs
  • Rick Owens Ramone Highs (no wrap)
  • Any other Air Jordan where you want to tie
  • Most high-top basketball shoes (KDs, LeBrons, Currys, Kyries, Kobes).

 

Most Common Questions

Ultra Boost laces length?

We recommend Medium (43 Inch) laces for Ultraboosts, as this matches the stock lace length. However, for those looking for a smaller bow or to wear untied, Small (36 Inch) would be an ideal option. You can find both these lengths across our most popular styles in our Ultraboost collection

NMD laces length?

The adidas NMD is notorious for having laces which are way too long. We suggest our Small (36 Inch) laces for the best fit, which when threaded loosely will give you a nicely sized bow without all the dangle and mess of the stock laces. You can find NMD laces here in our NMD collection

Most popular Ultra Boost laces?

The best thing about ultraboosts is that they are versatile and look great with both rope laces, and flat laces. We suggest keeping to the lightweight, tech-vibe by using regular aglets. Our favourite laces for ultraboosts are the black/3M flat lacesin Medium (43 Inch).

 

This sizing chart is a guide only and is flexible depending on how you thread your laces. For those you enjoy tight threading, our recommended "untied" versions may be appropriate for tying. For those who enjoy particularly loose threading, a larger length may be more appropriate. It will also depend on the size of the shoe (for example some smaller Ultraboosts would be recommended as 36 inch, but larger ones as 45")

The best way to check a rough appropriate length is to measure the current laces in your shoes.